EAG – 17th-19th January 2017
EAG and VAE continue London’s proud tradition of hosting the first major international event for the amusement and attractions sectors, that can be dated back as far as 1936. It represents a unique opportunity to understand the history of an industry and to see the path of its future in a single event. Where better to plan the direction of your business?
ICE 2017 has been confirmed as the most successful edition on record with attendance independently audited at 30,213, up 6% year-on-year and the sixth consecutive year of growth experienced by gaming’s leading business-to-business event.
Arguably the most notable statistic relates to a double digit increase in the number of non-UK based attendees to ICE which totalled 20,032, up 18% on 2016 and a figure which represents a formidable 66% of the audience share.
Excluding host nation the United Kingdom, the top five represented jurisdictions were Malta (1,478 attendees), Germany (1,133), USA (921), Italy (853) and Spain (784). The increase in attendance is more than matched by an increase in the physical size of ICE, which has grown from 21,000 sqm of net space in 2012 – which was the last tenancy at its previous home in the now demolished Earls Court – to the 2017 total of 41,000 sqm (both figures rounded to the nearest 500 sqm).
Reviewing the figures, Kate Chambers, Managing Director, Clarion Gaming, said: “Firstly these are excellent figures which are a reflection on the hard work and commitment shown by of all our stakeholders, not least the community of ICE exhibitors who bring energy, enthusiasm and creativity to their presence In London. I am also extremely grateful to our body of critical friends including those working in the international gaming media, who ensure that we remain relevant to the industry and in tune with the latest developments and trends in the market place. To achieve consistent year-on-year increases in attendance does not happen by accident and I am indebted to the team at Clarion Gaming for their professionalism and commitment to continuous improvement, a philosophy and approach which underpins all of our gaming brands.
Over six editions of ICE, the event has grown in size by 42%, vindicating the decision to relocate to the purpose built ExCeL Centre, the only London venue which has the capacity to stage gaming’s most important business event.”
The attitudinal survey undertaken each year by Clarion Gaming reveals some interesting insights to the ICE experience. Top of a list of positives was the response to the quality of exhibitors with 92% of visitors rating them either Good or Excellent. 91% of visitors said they were happy that ICE met their objectives for meeting with the international gaming industry. The quality of the exhibitors at ICE was matched by the seniority of the visitors, 73% of whom had direct control or influenced the purchasing decision. The overall feeling of satisfaction was reflected in the list of values visitors associated with ICE, which included Informative, Friendly and Innovative.
Organiser Swan Events has confirmed that The Autumn Coin-Op Show 2017 show will take place on Wednesday 11th and Thursday 12th October 2017 at Chelsea Football Club.
Now in its fourth year, ACOS has already carved out a regular place in the coin-op industry calendar, and the Chelsea location has proved convenient and popular with an industry that has a long association with West London. Many of ACOS’s loyal followers come to see and discuss new products destined for launch at the large shows in the New Year, whilst for others, the show is perfectly timed for catching up with industry peers and reviewing the summer season.
Commenting on the show’s early success, organiser Karen Cooke, explained: “ACOS seems to have hit upon a winning formula, so we are not planning any major changes to its format. Last year we were joined by several new exhibitors and overall levels of visitor and exhibitor satisfaction were high. Bookings for 2017 are well advanced and we’ll be making some minor layout changes to the show floor to free up a little more space. Any company considering taking part should contact us as soon as possible to avoid disappointment,” advised Karen.
Opening hours for the 2017 event will remain unchanged:-
Wednesday 11th October 10am – 6 pm
Thursday 12th October 10am – 4 pm
The on-site Networking Drinks Reception will continue, immediately after the show on the first evening.
Exhibitors at the eighth EAG International have reported a strong show, evidenced by high interest levels from buyers and genuine business written during the event.
EAG Chairman Martin Burlin revealed, “During the show I spoke with a large number of exhibitors. They’ve worked hard to deliver an impressive product showcase and they’ve been rewarded.
At this years EAG, Sega Amusement International have launched two new games from the world-leading redemption manufacturer ICE who have created hit after hit with the likes of Down the Clown, Milk Jug Toss, Whack n Win and inspired many operators to develop the now famous ‘Skill Wall’.
The first game ‘Bean Bag Toss’ fits right into that skill wall and continues on that classic carnival concept. Simple and intuitive, ‘Bean Bag Toss’, has players toss bean bags into target holes on a revolving disc, with the added feature of allowing them to score extra points by getting three holes of the same colour in a row. Sega’s Justin Burke commented, “this game has instant ‘satisfaction factor’ as soon as you throw that first bag, just like Down the Clown the player knows exactly what to do straight away and its good old fashioned fun…timeless!”
The second ICE game to debut is “Screwball”, a fast paced redemption game that also needs no instruction to play. Players spin the paddle controller aiming to get 16 balls into all the available holes in the time given – it’s a frenzy! Burke continued “this game has got a real ‘I wanna play again’ factor and draws a spectating crowd who want to play next”. With two levels of play and an attractive domed cabinet, this will fit into any FEC beautifully.
Instance Automatics Ltd are specialists in coin-operated amusement, vending and redemption machines. Established in 1993, the company’s own brand Maxx Grab Cranes are entertaining to play, generating top income. This year at EAG Instance Automatics will be showcasing their new Maxx Grab Lite Crane – this is their smallest Maxx Grab crane machine with subtle colouring produced especially for pub surroundings.
Industry members who have worked tirelessly for good causes in 2016 will be celebrated at EAG International and VAE. The event, the first of its kind, will take place during the Veterans’ Brunch on the final day of the show.
Organiser Karen Cooke explains: “The idea came out of a discussion with Coin-Op Community, which reports regularly on industry fundraising initiatives from up and down the country. Despite having busy schedules, there are many within our industry who work tirelessly to help others and we feel that it is only right that their efforts are recognised. Coin-Op Community’s Steph Norbury has drawn up a detailed list of fundraising activities but there may be some we haven’t heard about so anyone wishing to make a nomination should contact Steph.”
The event will be held at 11.30 in Seminar Room 2 on Thursday 19th January, during the Veterans’ Brunch. Entry is open to all, but those planning to attend are requested to confirm with Coin-Op Community’s Steph Norbury at email@example.com
There is a plethora of new and tested/proven products on the BANDAI NAMCO Amusement Europe stand at EAG (#630), including a new four-player DC Comics themed, “closed loop” ticket pusher, featuring collectable cards on the playfield.
As Director of International Business Development for Embed, and with an extensive career in the out-of-home entertainment sector, Andrea Bisi enjoys an international perspective on cashless systems in the FEC environment, and a deep understanding of the investment protection and marketing opportunities they can bring.
FatCat SoftWorks has introduced Retro Arcade to its product line-up allowing operators to utilise off-site stock and give their Paragons TT/ TT 09 more than just a makeover.
Featuring 3 fantastic games designed to appeal to the older generation and youngsters alike, Retro Arcade takes the tried and tested principle of the simple gameplay of classic arcade games and blends it with a modern graphical look of modern mobile games. With the additional benefits of all games playable in 1 or 2 player mode, adjustable price of play and manager/operator re-settable high score tables Retro Arcade is designed to finally give something new to vacant SWP space.
Director Paul Slavin comments “The fact Retro Arcade is an entertainment only machine, it can be sited anywhere with no licence or MGD requirement which has opened up new sites to operators. We’ve worked hard on making Retro Arcade a total package and there’s no doubt our decision to use new PC technology along with a full metal facia and acrylic decal set rather than the cheap, short life, stickers and wraps has paid off. The feedback we’ve had from every operator we’ve dealt with has been overwhelming and has forced us into upscaling production to cope with demand. With constant improvements and features being added along with new games in development we’re looking forward to a busy 2017”.
Retro Arcade is available as a simple to fit kit or as a complete machine dependent on operator preference.
Tony Glanville adds “RLMS Sales are delighted to be working with FatCat, Paul and Dave have a proven track record in machine and game development and fully understand the DNA needed to make successful products. Retro Arcade is an exciting addition to the RLMS Sales portfolio and we are delighted to have the opportunity to showcase it to the industry at EAG 2017”.
Operators can see Retro Arcade for yourself at EAG International. Just visit the RLMS Sales stand 740.
BANDAI NAMCO’s incredible range of new games will all be fitted with coin-mechs compatible with the new pound coin, which will be introduced in March 2017.
“Operators can rest assured that any new game delivered from us post EAG 2017 will be ready to accept the new currency, as well as accepting the old coins until they are fully phased out,” said John Crompton, UK Sales Manager.
The first outing for BNAE’s latest line-up of games this year will be the EAG Show at London’s Excel from the 17-19th January.
These will include a new four-player DC Comics themed, “closed loop” ticket pusher, featuring collectable cards on the playfield. The success of Andamiro’s two player SpongeBob Pineapple Arcade closed loop pusher led BNAE to develop a four-player utilizing the valuable DC Comics licence. BNAE will also show the Adrenaline, Crazy Tower game for the first time in Europe. Players use 3D hologram technology to build towers. The higher the tower the more tickets with win on this four player centre piece.
In addition there will be PAC-MAN Smash Slimline – a smaller and more affordable version of the huge hit air hockey table PAC-MAN Smash.
Space Invaders Frenzy, will be shown for the first time with a 108inch screen and fabulous sound effects, incorporating a sit-down cabinet as a shooting ticket redemption game.