Adrenaline deal for UDC

10/12/2010

United Distributing Company has signed an agreement with Canadian manufacturer Adrenaline Amusements to distribute its products in the UK.

Adrenaline entered the market earlier in the year with its Kaboom! ticket redemption game and launched its second product, Touch FX, just last month at the IAAPA Attractions Expo. UDC will also present this at the EAG Expo in London next month.

UDC’s Michael Green told InterGame: “I have know the Lachance family for a number of years and am delighted to have the opportunity of working with them. Marc brings a fresh approach to the company which is itself relatively new as well. There is no doubt that Adrenaline has developed a totally new concept in Touch FX and we are very excited about the future success of the system and library of games. Touch FX was without doubt one of the stars of the recent IAAPA show, which was evident whenever you visited Adrenline’s stand.

“The industry needs new ideas and technology and Adrenaline has clearly demonstrated its ability to create something new and exciting. We will be displaying the machines at the show in the three-player configuration that was presented at IAAPA. It will also be available a
single and double unit.”

The first machines are hoped to be on location in time for the busy Christmas trade. UDC will then carry out a survey with players for feedback on this innovative new product.

by Helen Fletcher – InterGame

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