Party Slots makes its grand entrance at Mecca Acocks Green

17/04/2013

 The art of product promotion has been elevated to a whole new level thanks to the high-profile launch of Astra Games’ Party Slots.

Astra Games, working in conjunction with Mecca, has recently initiated one of the most extensively supported roll-outs ever of a new machine launch into the bingo sector. Mecca’s Acocks Green club was the chosen venue for the high-profile unveiling, with unprecedented levels of point-of-sale and promotional activity brought into play in a bid to maximise the impact of Astra’s brand new Party Slots offering.

Party Slots, a ‘new from the ground up’ model, offers an attractive and bold compendium of game titles for the bingo sector, including a debut addition to the Astra stable in Wild Party. Housed in a striking new cabinet, and boasting an innovative approach to design and aesthetics, Party Slots builds on Astra’s success and pedigree in the Community Game genre, adding some fresh and subtle twists in the process.

After extensive customer feedback from a variety of blue-chip companies, the Astra design team has also changed the game’s button panel to incorporate a note acceptor that now features in a more ergonomically acceptable position. This creative solution, says the firm, is the result of a more specialist approach taken by the team to ensure that products like Party Slots are tailored to fit exactly with the highly specific requirements of players in the bingo and arcade sectors.

The Mecca Acocks Green roll-out saw the installation of a significant number of Party Slots machines backed by extensive marketing material through point of sale and a whole host of customer awareness initiatives. Attractive signage and even a ‘demonstrator’ model placed in the club’s reception area served as vibrant visual prompts, complementing staff efforts to familiarise customers with the new game.

Mohammed Zabed, Head of Slots at Mecca, welcomed the arrival of Astra’s Party Slots at Acocks Green and was swift to acknowledge the promotional effort invested by Astra in getting behind the roll-out. He commented: “The introduction of Party Slots brings a whole new dimension to our machine offering. Astra has evidently worked harder than ever to deliver a video-based product that is bursting with fresh content that will stimulate the imagination of our players. That, coupled with a committed approach to promotion and product support, brings clear differentiation in a market sector that is constantly hungry for new and more compelling gaming experiences.”

Alan Rogers, Director of UK Sales at Astra Games, expressed his satisfaction at the Party Slots roll-out, saying: “By working hard in conjunction with the entire Mecca Bingo team the launch of Party Slots at Mecca Acocks Green was a spectacular success. The combination of a hugely innovative game and impressive levels of event promotion guarantee that Astra’s commitment to Community Gaming has reached a whole new level: and we aren’t finished yet!”

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