iPub launches bingo game

05/02/2013

Plays of  Ganestec’s iPub digital compendium have reached two million a week and over half of these are casino style games.

iPub contains a roulette game and a new bingo game was launched at ICE – the first ever digital bingo game to be introduced into the UK pub sector.

iPub is an open platform, however, the games currently featured are from Bell-Fruit and Astra Games, all part of the Novomatic Group of Companies. Gamestec updates the games on a monthly basis and has launched 50 digital games over the last 12 months.

Lee Jefferson, Gamestec’s Account Director believes that UK retailers are seeing the light over digital AWP product. “Most retailers now have some form of digital strategy,” he said. “We are seeing from our player profiles that our iPub product is attracting new and lapsed players. We ran two campaigns over last summer and Christmas to find out what motivates our players and we are discovering that they are more attracted to the entertainment aspect of our machines than the possibility of winning a jackpot.”

One in five of iPub’s players are women and the iPub is clearly complementing the traditional income stream in pubs, where it is sited alongside analogue AWP product.

“We are judging the success criteria by the house profit level and it has clearly increased in sites where iPub is being sited,” continued Jefferson.

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