JPM has strength at EAG through distributors

08/01/2013

After a year highlighted by a particularly strong performance in the UK market, JPM International is planning a spectacular start to 2013, unveiling an array of innovative brands and game content at the forthcoming EAG International Expo.

The fruit of the company’s continuing investment in product development for both the domestic market and throughout Europe will be presented on stands belonging to UK distributors, AMG Leisure Ltd and PWS.

JPM’s Paul Bursnell is in a positive mood about both the Expo and the coming year. “We will be showing several great new games for the UK Cat C, B3 and B4 sectors. JPM has always been strong in Cat B4 and in the past year we’ve dedicated resources to elevate our position in Cat. C with strong performing games under our Al Murray The Pub Landlord licence.

“We have a superb distributor in AMG Leisure for our Category C games and it has pulled out all the stops over the past year which has been reflected in a very positive sales performance. Our new distribution agreement with PWS for Category B4 is in its infancy but we’ve already been impressed by the capabilities of Paul Wilson and his team.

“At JPM we are passionate about customer support and a new agreement with leading provider E-service will take JPM’s customer support to new heights, further enhancing the after sales repairs and parts facilities available to our customers,” promised Paul.

Visitors to the AMG Leisure stand will enjoy an impressive line-up of new JPM and Crystal games. JPM’s Al Murray The Pub Landlord brand will be represented by The Only Way is Epic and the launch of the all new Cat. C Al Murray The Pub Landlord, featuring an intriguing new win security button feature which offers players a one-time opportunity to save an available win level prior to landing on a mystery square.

JPM’s newly launched video Max Power gaming system for the UK will attract significant interest. Initially released as a five game B3 compendium, the system delivers operator flexibility and player choice whilst maintaining the exemplary content for which JPM is renowned.

Paul Bursnell explains: “Initially video Max Power will offer a variety of game styles using three, four and five reels. The games have been well proven and new content will follow rapidly from both the JPM development team and other best of breed partners. “Game content is selected and updated by the operator,” he added.

JPM’s newly re-launched Crystal brand will be celebrated with the appearance of Double Dough Seven (Cat C) and the launch of The Great Escape, both in the popular Horizon cabinet. Double Dough Seven is a three reel lapper style AWP game which has been configured for 25p, 50p and £1 stakes. The Great Escape, also Cat. C is a three reel double lapper board AWP game with the popular money ladder and mystery reel features.

Across the show floor at the PWS stand, JPM’s Cat. B4 Magic Six and recently launched Casino Crazy Open The Box will be taking pride of place. PWS’s Paul Wilson commented: “We’re proud to be associated with these new games. In fact EAG International will witness the first ever showing of Casino Crazy Open The Box. We’ve built our business on a deep understanding of single site operations in the club sector and we believe these games will be extremely attractive to operators.”

JPM has a 40 year reputation as a hands-on business which stays close to its customers. Paul Bursnell has revealed that the company’s senior team will be attending the show to lend support to its distributors.

“Virtually all of our customers attend EAG International and the show provides a great opportunity to gain valuable customer feedback in a relaxed atmosphere. We’re in a highly dynamic environment and we need to understand the changing needs of both operators and site owners.

“In the past year or so JPM has committed substantial investment funds to deliver highly performing analogue games for the UK. The focus on our Crystal brand has also been the result of feedback from operators looking to secure exciting JPM games at a very competitive price with no sacrifice on quality. We’re proud of the games and developments we’ll be showing at EAG but we’re not resting on our laurels.

“Indeed, in 2013 we’ll be moving forward at a rapid pace but we cannot do this in isolation, we’ll be consulting with our industry colleagues and partners at every step along the way,” he promised.

JPM games may be played for free at www.playjpm.com

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