Last.fm: a million scrobbles and counting!

02/01/2013

VenueHub customers have used the incredible Last.fm application a million times as part of their unique pay-per-play experience since the machines went live; and over 2000 paid tracks a day are now passing through the connected VenueHub machines.

The milestone was reached during the Christmas holidays and Sound believes that reaching this figure in such a short space of time is a true indication of the pull that the V-Hub machine offers to a location. The Last.fm application and additional software enhancements that will be revealed at the upcoming EAG will give the V-Hub range a real boost coming into the new year.

“We have been watching the millionth paid play track looming on the horizon for a few weeks now,” commented Chris Black “The Christmas rush gave us the final boost that we required to reach it. It has been amazing to see how many paid tracks have been passing through the Last.fm app during the last week”

Last.fm offers users the opportunity to build up a profile of their favourite music online, which they can access remotely and from the VenueHub jukebox in their local pub. This means that they can simply log on via the jukebox and see all their favourite tracks without having to search for them.The Last.fm application also builds up a profile of the bar or pub, based on all the music chosen and paid for by customers. A feature of the Last.fm site is a dedicated radio station created from the tracks chosen by subscribers. So, for pub customers who want to recreate the same ambience at home, they can access the Last.fm “Queen’s Head” profile and play the music that has been chosen and paid for by customers in the venue. Last.fm will even recommend other users to the “Queen’s Head” profile, if they share the same kind of music taste.

“With the Last.fm application on VenueHub, we are extending the pay for play experience beyond the venue itself,” says Chris Black. “We are allowing music lovers to bring their own music into the pub via the Last.fm server and a million paid-for tracks proves that this is what customers want. But what’s more, we are actually creating a music branding opportunity for bars and pubs that can extend beyond opening hours onto the internet. This not only markets the venue to a new audience but allows loyal customers to enjoy the ambience of a pub, even when it is not open!”

See the live counter for scrobbled tracks on www.soundleisure.com

 

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