JPM Advancing On All Fronts

10/12/2012

After an extensive marketing campaign, ICE will be opening its doors on 5th-7th Feb 2013 at its new home, ExCel London. Itself the world’s largest B2B gaming Expo, ICE is urging visitors, exhibitors and other participants to ‘Think Big’.

As in previous years the JPM Group will occupy a large centrally located position at ICE and its team are looking forward to the opportunities that exhibiting at such an important show inevitably bring.

JPM’s Paul Bursnell explains: “JPM has always done good business at ICE and it’s an important show for us, both in terms of new business and meeting up with existing customers. During the past year JPM has been advancing on several fronts and we’re looking forward to unveiling the results of a substantial development investment. Coincidentally, we will present the biggest and widest range of products we’ve ever show, so I guess we’re rising to the ICE challenge.”

For many UK operators, 2012 was marked as the year in which JPM responded to concerns about lack of choice by investing heavily in product for the beleaguered Category C analogue market with strongly performing games released under its Al Murray The Pub Landlord franchise. Paul Bursnell has confirmed that more relief in the guise of Al Murray is on the way and added that new ranges of Category B3 and B4 games for the domestic market will be on show for visitors to the ICE stand. Indeed, the star of the show is sure to be JPM’s newly launched video Max Power gaming system for the UK.

Initially launched as a five game compendium, the system delivers operator flexibility and player choice whilst maintaining the exemplary content for which JPM is renowned. Paul Bursnell explained: “Initially the system will offer a variety of game styles using three, four and five reels. The games have been well proven and new content will follow rapidly from both the JPM development team and other best of breed developers. Game content is selected and updated by the operator,” he added. A Euro version of the video Max Power system will also be available, in addition to international specification slots.

JPM has revealed that, for the first time, the company will be showing dual screen games in the ubiquitous Linear cabinet. Visitors to the stand can view competitively priced games, supplied singly or as a compendium for the UK and European markets in this new format.

The Group’s partnership with Czech-based Synot has also produced some truly market-beating results, all of which will be on show in addition to a range of original product developed by Synot.

Returning to the UK, JPM’s Crystal brand will be making its first ICE appearance. Utilising the popular Horizon cabinet, Crystal is about delivering great JPM games at a lower price break but with no sacrifice to quality. If the early operator interest is any indication, the Crystal games are set to attract a great deal of attention.

On the European front, Paul Bursnell has confirmed that new hybrid ranges for the Spanish market will be on show, along with some strong games for the re-emerging Danish territory.

JPM Interactive, the group’s online division has also enjoyed a productive year with both new and classic games titles being deployed to operators. JPMi Managing Director Andrew Davies confirmed that interest from the online community is growing and that the show diary is filling rapidly.

“JPMi now offers a substantial online games portfolio, including repurposed successful classic JPM titles and a string of rich multi-stake games featuring the popular Max Power progressive bonus,” declared Andrew. “We believe that the latest AWP style release from the JPMi development team, Al Murray’s Golden Game is the first in an entirely new generation of online games, delivering a unique sense of engagement. Al Murray’s Golden Game has already debuted on Bet 365 and will shortly be rolled out over a variety of sportsbetting and global gaming sites,” he informed.

For Paul Bursnell, the ICE show also fulfils a unique need for the company’s hardworking team. “We always gather a lot of feedback at ICE. As a team we pride ourselves on our focus on individual markets and their specific requirements. Everything at ICE has been developed with specific clients or markets in mind. The show provides the visitor and ourselves with a unique snapshot, the ability to see our latest innovations, all together, at the same time and alongside those of other exhibitors. Sometimes it’s great to pause and just listen to the valuable feedback on our new products,” reflected Paul.

JPM games may be experienced for free at: www.playjpm.com

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