Reflex supplies almost half of UK Cat C market

10/10/2012

Reflex Gaming is now the second most prolific supplier of Category C machines in the UK, despite only having released its first model for this market earlier this year.

“Clearly the UK sector has altered significantly this year and we saw the opportunity to enter with our first Category C title, Alice’s Wonderland. The response to this machine was outstanding and now we have a second title, Lady Luck Double Take, which is also doing phenomenally well,” says Reflex Managing Director Quentin Stott.

“Given that industry estimates put the Category C market volume at 13-15,000 machines a year, over 52 weeks this means that the supply into the market is around 288 machines. Reflex is already manufacturing 130 machines a week, which means we must be currently at least the second most significant supplier of Cat C in the UK,” continues Quentin.

Reflex Gaming is looking at ways in which it can increase its manufacturing capacity, particularly given the early test results for Lady Luck Double Take, which are overwhelmingly positive.

“Lady Luck Double Take proves that we are not ‘one-hit wonders’. It is performing exceptionally well on site test and has already secured retailer approvals from Mitchells & Butler, Enterprise Inns, Fullers, Orchid, Hall & Woodhouse, Wadworths and Admiral Taverns,” adds Quentin.

“We want the market to know that we are investing heavily in Category C, we have the capacity to meet demand and we have more quality titles in the pipeline. Watch this space!”

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