Primary Leisure targets US at IAAPA

11/11/2010

Primary Leisure, manufacturer of the popular Kids TV  an interactive coin-operated cartoon booth is now launching a new product for export.

After several years of developing the product Smith is now ready to launch the new advanced product re-branded GigglePOD for the export market. He is launching GigglePOD in the USA with the lovable characters from the popular animated series, VeggieTales®

Primary Leisure has teamed up with two extremely experienced strategic partners in the USA to form a Distribution Company.

Firstly Deith Distributing who is one of America’s leading import and export distributors of amusement products. They have for more than thirty years offered an extensive range of merchandise that has entertained millions.

Six months ago Primary Leisure shipped two UK Kids TV pods with UK cartoon content to Powerhouse Vending an operator based in California. Powerhouse Vending has a major presence in Malls and Amusement Arcades on the West Coast. Powerhouse income tested the pods extensively in their locations.

Despite kids not being familiar with the UK characters the cashbox takings have exceeded expectations. They also noted that the GigglePOD design and quality of build was exceptional.

So the final challenge to Primary Leisure was to acquire popular American cartoon content. Fantastically Smith has secured a deal with Big Idea Entertainment to feature VeggieTales® inside their pods.

VeggieTales® has spent 4 years as a number 1 rated show on the NBC Saturday morning Qubo® kids block. The series has sold 53 million videos, 13 million books, and 7 million CDs.

All that remains is for GigglePOD to be launched at IAAPA Attractions Expo 2010 at the Orange County Convention Center, Orlando, Florida. November 16th – 19th .

Come and see us on STAND 416.

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