Roland Rat joins FatSpanner

24/03/2012

FatSpanner has added 80s TV superstar Roland Rat to its comprehensive list of licences.

The lovable rodent will be featured across FatSpanner’s key land-based machine sectors and on mobile gaming applications. He joins a cast of other fun character licences, including Batfink and Roobarb and Custard.

“We have great expectations for this new Roland Rat licence,” says FatSpanner CEO Clive Barrett. “It will be a great starting point for the design of a number of new games, across various markets. We think Roland Rat will be perfect for social gaming applications in particular and are excited and inspired by the possibilities.”

Roland Rat was dubbed “the saviour of TV-am” after being credited with boosting the ailing breakfast show’s viewing figures from 100,000 to 1.8m in the 1980s.

 

“Love him or hate him, Roland Rat was certainly a huge brand back in the 80s, with music, TV and merchandise spin-offs,” says Clive. “Clearly, he now has a certain kind of nostalgic appeal – in a similar way to our Batfink and Roobarb and Custard licences. We know from experience that these kinds of brands can work extremely well in games, if used the right way. After all, FatSpanner’s Bullseye-themed SWP was top of the charts consistently for two consecutive years.”

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