The End of an Era: Reels stop spinning for Barcrest

20/01/2012

Barcrest will no longer manufacture reel-based machines, it was confirmed today. This leaves the UK industry with only one major analogue AWP manufacturer. Despite the upbeat nature of the official press release, which we attach below, this can only be seen as sad news for a company that once stood at the pinnacle of AWP manufacturing – for those who have lost their jobs, and for the suppliers who will have lost valuable business.

“Scientific Games Corporation today announced that its Gaming division, which includes The Global Draw, Barcrest and Games Media, has decided to withdraw from the manufacture of analogue AWPs for the UK pub retail sector in order to focus solely on its digital server-based supply model within this sector.

The determination to exit from the analogue AWP business was part of a comprehensive strategic review, following the Company’s recent acquisition of Barcrest in September 2011, which was designed to focus resources on those operations believed to have the greatest potential for both the Company and its customers.  Based on the combination of prevailing conditions in the pub retail sector and the contracting business for analogue AWP products, the Company concluded that the most sustainable option as a long-term supplier of product to the UK pub retail sector was to focus its game design and other resources solely on a digital server-based supply model.  

The Company’s strategic review will result in a reorganisation of the Games Media digital supply business which fully capitalises on the Barcrest acquisition.  This reorganisation will enable Games Media to continue to work with leading pub operators in spearheading the transition of the pub retail sector to a more efficient and compelling digital supply model.

Ian Timmis, CEO of Scientific Games’ Gaming division commented, “We remain fully committed to the pub retail sector and to the other areas of our business: LBO, arcade and bingo, international and interactive. This reorganisation will enable our business to focus on driving innovation, improving operational delivery and enhancing the profitability of all of our customers.

“These actions are also designed to give our customers confidence and certainty that we are committed to the long-term development of both our operations and their businesses.  As an organisation, we are dedicated to further building upon the strong partnerships we enjoy with our customers and helping them to capitalise on the exciting opportunities and potential for improved profitability that digital server-based gaming has to offer.”

 

 

 

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