Two new attractions add DigiWall

24/08/2011

Two leisure venues in the UK have added a DigiWall climbing attraction from the UK based interactive family attractions and climbing wall specialist Innovative Leisure.

Kidzworld, at the Cornish Market World in Cornwall, and Hop Farm, in Kent, have both turned to the DigiWall to add a completely new experience to their current offering for visitors of all ages. The attraction is a climbing wall brought to life with handholds that light up and allow climbers to play a wide range of software based games.

DigiWall provides a completely new ‘take’ on the familiar climbing wall. Best described as a computer game that is played through a climbing wall interface, it is made up of several different sections, each 1m. wide and 2.8m. high. The standard version consists of 6 sections and can be placed against a flat wall, in a corner or as a freestanding unit with a total width of 6.4m. Customised walls are also available.

Each section of the DigiWall features 24 grips for hands and feet incorporating a sensor and light which in turn, are linked to a computer. A surround sound system is also included and a variety of games can be played by users as they climb over the wall, each using its own sound design. Unlike ordinary computer games, DigiWall provides physically challenging, computer based entertainment for a wide age range and brings many new elements into the climbing wall experience.

At Kidzworld, the newly installed DigiWall became the centre of attention as soon as it opened when it was used in a fundraising event by visitors young and old who collectively ‘cliff climbed’ the distance of the local Par to Polperro cliff walk in aid of the Children’s Hospice South West. The challenge was completed on the DigiWall with participating families traversing the wall 5,006 times to cover the equivalent distance of the real walk.

Commenting on the new attraction, external project management consultant Chris Webster said: “After last winter’s flooding in St. Austell, Kidzworld Cornwall has had a £600,000 refit and reopened to the public in July. One of the key items of new equipment has been the DigiWall. We wanted to create a venue where parents can enjoy doing activities with their children, rather than just sit and drink coffee getting bored. DigiWall delivers on this in a great interactive and fun way. It’s really good to see the mums never alone the dads take on their children in competitive activities on the wall. It’s simply great fun for all.”

And one visitor’s comments confirms the fact. “Thanks so much for the fab job with the new Kidzworld.  We loved it. So much better to be able to do things with the kids. We all loved the DigiWall. I’m still aching from the laughter as much as the exercise!”

At Hop Farm, another DigiWall installation has added further to the range of attractions on offer to the venue’s family target market and is also proving a popular addition.

DigiWall is set to be among the exhibits on display on the Innovative Leisure stand at the LIW exhibition at the NEC from September 20 to 22 (stand No. A500), where the company will also have a fully operational high ropes course on its indoor stand space and a ridgeline climbing wall and Water Wars game in operation outside. Additionally, Innovative Leisure will be showing DigiWall at the EAS show the following week at London’s Olympia exhibition centre, from September 27 to 29 (stand No. 944).

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