Seaside towns get tourist boost

27/04/2011

According to the website Hotels.com, the last few weeks has seen an explosion in the number of rooms booked by the seaside, with towns such as Dartmouth in Devon, Lyme Regis in Dorset and Weston-super-Mare in Somerset at the forefront of the boom.

Alison Couper, from Hotels.com, said seaside holidays were a major feature this year. “It appears that Brits are turning to childhood nostalgia by looking to visit classic seaside destinations for their 2011 holidays.

“It is great to see age-old British favourites such as Weston and Lyme flying the UK flag, as many holidaymakers look to the locations they enjoyed as children when planning what we’ve coined the Vintage Vacation.”

According to Hotels.com, the number of people searching for beds in Weston-super-Mare more than quadrupled last month compared with March last year.

The 459 per cent increase was the biggest in the country, while Lyme Regis in Dorset rose 330 per cent.

Dartmouth also showed huge rises, with UK seaside destinations up an average of 362 per cent.

Mrs Couper said Weston-super-Mare has benefited from not only the general trend towards British seaside holidays as families deal with tight household budgets and the weak pound, but from it being the first summer the revamped Grand Pier has been open.

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