Frontgrid/Simworx team up to launch new ‘world first’ attraction at EAS 2017


A new name to the attractions industry, Frontgrid, has partnered with well-known dynamic simulation attractions specialist Simworx to introduce a brand new, world first product to the market which will be officially launched at EAS 2017 in Berlin.

ParadropVR™ (patent pending) is an IP protected, immersive, virtual reality (VR) attraction featuring integrated gamification which allows the user to fully control the game play and movement. Developed by the UK based Frontgrid team led by co-founders David Wood and Matt Wells,  Chairman and Chief Executive respectively, ParadropVR™ provides a truly immersive VR experience that simulates flying a paraglider, with up and down motion that incorporates sudden drops and smooth deceleration to create a realistic feeling of gliding through the skies.

The ride also features an interactive game element controlled by the participant, with points awarded to each individual rider as they make their way ‘back down to earth’ via a series of targets through which they must fly to score maximum points.

With multiple theming and content options on offer and a modular design that provides high hourly capacity and low operating costs, ParadropVR™ is ideal for operation in a wide range of venues, including theme parks, FECs, shopping malls, destination attractions, cinemas, bowling locations, cruise ships and more, while also being an ideal attraction for the events and mobile sector.

The creation of Frontgrid was something of a natural step for the co-founders. Wood is a business leader, entrepreneur, investor and former British Army Special Forces (SAS) Officer. Wells is also an experienced business leader and entrepreneur with extensive board level experience gained in the leisure, software, expedition and adventurous activity sectors.

A former British Army Paratrooper and a passionate and energetic lifelong adventurer, Wells commented: “Our mission is to create world first, iconic adventure experiences with strong brands and protectable IP, underpinned by disruptive, high growth, high return business models. We are delighted to have partnered with Simworx, a world leader in its field, to create and bring to market the first of our experiences. And of course we are excited to be launching ParadropVR™ at this year’s EAS. It’s a totally new concept and I’m sure it will create much interest among operators when revealed at the show.”

Standard configurations of the attraction will be four to 12 rider units, in line or double, and six to 20 rider units in a circular layout.

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