Inspired/Barcrest create hybrid for Gala

11/02/2011

Inspired Gaming Group has launched  a new hybrid SBG slots terminal for Gala Bingo. The innovative new product will see Inspired’s Open SBG™ technology integrated with Barcrest Group’s leading ‘Triple 7’ cabinet – all operating on the Inspired powered Gala Gaming Platform.

The new gaming terminal has an exciting combination of content from Barcrest Group, Inspired and Gala’s other leading third-party game partners such as Astra, Mazooma, Atronic and Gamesoft.

The pilot site in Birmingham was installed in early January and this new product is already a hit with customers, with improved revenues already being generated. Eight hundred terminals are due to be rolled out by March 2011. This marks an exciting step for all three companies and Gala will see multi-content, SBG B3 terminals in its Bingo venues for the first time.

Inspired has worked very closely with Gala Bingo to design the best possible customer proposition for the bingo operator’s first ever SBG B3 terminal. By the end of 2011, Gala projects that this new product will represent over 85% of its B3 product range. The Inspired-created Gala Gaming Platform will allow Gala to select content from any number of third-party developers and customise the menus and games depending on the profile of customers at any time of day. For Gala Bingo customers, this means a much wider range of exciting content and promotions, resulting in a gaming experience more tailored to their preferences.

Lee Gregory, Managing Director of Bingo and Casino at Inspired Gaming Group, said: “This is a great example of what Inspired’s ‘open’ technology does best – allows the integration of our SBG platform with the best third-party cabinets and content to create excellent gaming solutions for our clients. We have been working with Gala Bingo for over 30 years now and are always looking for exciting ways to drive the business forward and keep the company one step ahead of the competition. I am certain that these new SBG slots will replicate the success we have already seen in the pilot site and set the new benchmark in the sector. We look forward to successfully concluding the initial rollout in March.”
John Pettit, Group Electronic Gaming Director at Gala Coral says: “The solution that Inspired, Barcrest and our content providers have put together is a perfect fit for what we require. The profile of our bingo customers is always shifting and it is important that the gaming technology we use supports the widest and best range of games to keep them entertained. The Barcrest Group’s ‘Triple 7’ cabinet is a proven favourite for Gala Bingo customers and therefore it’s fantastic to be able to now have this cabinet with Inspired’s technology and our range of industry leading content, all on the Gala Gaming Platform. This platform’s flexibility, cabinet choice and range of games are the main reasons why we developed this product.”

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