Barcrest winter offer to LBOs

17/01/2011

Barcrest Group is supplying two new games each month this winter to its entire independent bookmaker estate.

The company claims it has been a challenging period for the LBO market due to the adverse weather conditions and this regular stream of top quality content coincides with the need for greater focus on machines due to the reduction in betting opportunities caused by the cancellation of sporting fixtures and events.

Monty’s Millions and Pocket Rockets Blackjack were launched in December and Barcrest Group are now rolling out Big Match Blackjack and Stars & Stripes to its independent estate.

Big Match Blackjack is a four-handed Blackjack game with a poker twist, featuring a live dealer, while Stars ‘n’ Stripes is a Las Vegas-themed game with three entire wheels going wild and two repeat chances to win big.

Two more leading titles will be released across the entire independent estate in February.

Barcrest Group Director of Sales, LBO Division, Conleth Byrne said: “Machine content is a key performance driver in the LBO market, particularly during one of the worst winters in living memory. Knowing the cancellation of sporting events would reduce over the counter betting opportunities, we deliberately upped the volume and frequency of content refreshes to provide shop teams with something new and exciting to talk about with their regulars. We wanted to provide all of our customers with a wide variety of content over the winter months and we have received a very positive reaction so far.

“This is going to be an extremely exciting year for Barcrest Group. We have released four new games in January and we will be showcasing a further dozen at ICE at the end of the month. Content is key and we look forward to supplying our customers with many more top quality games over the next 12 months.”

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