Reflex grow by design with high profile appointments

24/05/2017 | No comments

Reflex Gaming has confirmed two new appointments to its creative team, Mike Salt and Steve Kick, who will report directly to the company’s Chief Product Officer, Mat Ingram.

Reflex Gaming has bolstered its creative team with the appointment of Mike Salt to the post of Senior Game Producer (analogue) with Steve Kick taking up the same position but with responsibility for the company’s growing portfolio of digital content.

Reflex Managing Director, Quentin Stott, said: “Companies such as Reflex are judged across a number of criteria, but the most critical measurements relate to the creativity, consistency and performance of our gaming products. I am therefore, delighted to announce the twin appointments of Steve and Mike who add considerable experience and pedigree to the creative side of the business.

“Mike spent 16-years working for the Bell Fruit Group, where he was responsible for many design innovations which featured in a host of what are widely considered to be Bell Fruit’s most iconic games. Steve’s early career was spent at Maygay; he went on to join Inspired Gaming Group, where he was responsible for the pipeline of SWP, Digital Cat C, B3 and B2 gaming product. He also designed games for online as well as for a range of export markets, including Italy, Columbia and Norway. The appointments are a clear sign of our commitment to both sectors of the Reflex business as we prepare for the challenges and opportunities in a post triennial gaming market.”

The new team is already having a positive influence on the business with Reflex reporting a positive 2017 across the company’s product portfolio. The agreement signed with William Hill at ICE has seen Reflex get off to what Quentin Stott described as a “flying start” with its first two games performing very well. Game Master, the digital Cat C compendium launched at EAG and available in both the Black and the Diamond menus has achieved significant orders, success which has been replicated by Tornado, the company’s analogue Cat C.

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Phil Boulton joins Gamestec Playnation

24/05/2017 | No comments

Gamestec Playnation, part of the NOVOMATIC UK group of companies, has appointed Phil Boulton as its new Commercial Director. The move becomes effective from June 1. He will replace current Commercial Director Rod Hyde who has decided to leave the company to pursue other interests.

A seasoned industry professional, Boulton is currently Group Projects Director with NOVOMATIC UK. Prior to this he was Managing Director of RLMS Sales. As such, he brings extensive experience to his new role where he will have responsibility for product and merchandise procurement, asset utilisation and product management across both Gamestec and Playnation.

Gamestec Playnation Managing Director Peter Davies noted: “We’re delighted to welcome Phil on board. He commands a detailed and in-depth knowledge of the business at all levels which will allow him to transition smoothly and quickly. I’d also like to take this opportunity to thank Rod publicly for all his support, assistance and hard work. He has played an integral part in building Playnation and I wish him well with his next move.”

Commenting on his appointment, Boulton stated: “I’m genuinely excited to be joining Gamestec Playnation, especially during such an exciting period of positive change for the company. While I’ve enjoyed the variety and many opportunities to learn more about the business working in Group Projects, I’m looking forward to getting back into the cut and thrust of a more commercially focused role.”

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Sound Leisure Puts Tracks on the Tracks

20/05/2017 | 6 comments

Sound Leisure has recently completed an unusual jukebox installation at London’s St Pancras International station.

The Leeds-based specialist Classic jukebox manufacturer has supplied a Digital Rocket Jukebox with Milestones in Music technology, which has been placed under the South Eastern Trains platforms (Platforms 11-13).

While waiting for a train, visitors will be able to select from 30,000 free-to-play songs including 1,255 number ones and 18,162 artists. The installation follows the success of the station’s iconic free-to-use pianos, which have hosted a number of performances from big names including Elton John and John Legend.

Chris Black, Managing Director of Sound Leisure, commented, “The digital Rocket jukebox combines the latest technology with the stunning retro good looks and it has caused quite a stir since it was placed on site .”

“With the growing interest in all things retro, Sound Leisure’s Classic range, that is available in digital, CD and even vinyl formats offers a focal point on any site and as the reaction from customers, press and social media has proven at St Pancras International – sometimes it’s not just about what is in the cash box, it is also about the feel-good factor and the reason for people to visit the location in the first place,” he adds.

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Live 5 Gaming Pulls Rank with Stairway To Heaven

15/05/2017 | No comments

Following the incredible performance of Live 5’s Stairway to Heaven, the Rank Group PLC has stepped forward to order the game to go live in September.

“We are obviously delighted that a company of the calibre of Rank has chosen to take Stairway to Heaven. It is great to receive confirmation that our feature-rich portfolio of games is standing head and shoulders above many of the other me-too titles currently in the market,” says Live 5 Gaming CEO Lloyd Butler.

“Stairway to Heaven raises the bar higher again,” says Bhotesh Maheshwari at Rank. “After the amazing performance of Hotels Dot Cash, we are pleased to be working with Live 5 again and are confident that this will be one of the many more innovative titles from Live 5.”  

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Poker sales at 3 year high, confirm Project

15/05/2017 | 1 comment

Sales of poker themed, low stake gaming machines, are at a three year high, according to market data from Project. The UK’s leading creator of poker-based gaming machines, whose association with the genre dates back over a decade, is reporting robust sales figures across its poker range, led by demand for its latest models, Jacks or Better and Free Hands Poker.

Project Managing Director, Tony Boulton, said: “We have always treated the poker player as a separate segment of the market with its’ own motivations and requirements from the machine playing experience. The majority of high street AGCs have at least one of our portfolio of poker machines on their gaming floor and we estimate there are somewhere in the region of 3,000 poker games still out there and performing well. The fact that sales are at a three year high, reflects the appetite for new games and the enduring appeal of poker to what is, a unique segment of the player base.”

Reflecting on the poker genre and the way in which operators can benefit from its popularity, Tony Boulton added: “We are finding that operators are replacing their older pokers, some of which date back a decade, with new products and seeing strong income benefits as a consequence. Poker represents a differentiated income stream which means that the revenue it attracts is new to a business and not derived as a result of cannibalisation or the substitution of existing spend.”

Free Hands Poker, which was launched by Project last year, maximises on the popularity of games within games by offering  ten, free, quick fire hands on a random basis. Once the hands have been played  wins are accumulated, enabling the player to gamble to a jackpot value which is dependent on the stake. Project’s in depth knowledge of the motivations of poker players has identified the importance they place on decision making and being involved in the game play.

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Simworx motion theatre gives Ferrari Land guests a spectacular F1 racing experience

15/05/2017 | No comments

UK-based dynamic simulation attractions specialist Simworx has announced the opening of a thrilling new family attraction at the new Ferrari Land theme park at PortAventura World in Spain in the form of the Racing Legends motion theatre.

Based on the company’s popular Stargazer motion theatre solution, Racing Legends is housed within the Ferrari Experience building, the central feature of the new park and home to a variety of Ferrari-themed attractions, exhibits and facilities. The ride utilises 10, eight-seat Stargazer motion bases accommodated on three different levels, each themed as a Ferrari Formula 1 car and providing riders with a 6DOF motion experience along with various special effects on the vehicles – water spray, wind, aroma and sound.

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Gamestec to grow iPub estate to more than 5,000 units

15/05/2017 | No comments

National operator Gamestec is preparing to roll out a further 1,750 of its ground-breaking iPub2 digital gaming terminals, swelling its combined digital iPub and iPub2 estate to more than 5,000 units across the UK. The move, according to Sales and Marketing Director Lee Jefferson, is being undertaken to fulfil increased demand from Gamestec’s key customers and reflects growing adoption of the iPub brand among the pub player base.

Breaking down the figures, Jefferson explained: “The current iPub2 estate stands at 1,650 units and is growing daily. Due to the success of iPub2 we have agreed to purchase a further 1,750 which will be rolled out over the coming months. These now join our existing 1,600-strong iPub estate, giving us an overall density of more than 5,000 digital terminals across the Gamestec Playnation Group business.”

Demand, says Jefferson, has been stoked by greater player recognition of the iPub brand allied to vastly improved content which is now subject to much more effective management and release schedules. Specifically, there has been a significant investment in getting branded games onto iPub2. “We’re releasing an additional seven games,” he revealed, “of which four will be branded Batman games and the remaining three a mix of premium Astra and Bell-Fruit titles.”

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Simon McCarthy Joins Betcom as MD

10/05/2017 | 1 comment

Respected industry figure Simon McCarthy has joined Gauselmann Group subsidiary Betcom Games as Managing Director with immediate effect.

Simon started his career in the industry within JPM then as Sales Director of Astra Games, before joining Ainsworth (UK) Ltd and then JPM International as Sales & Marketing Director, a position he held for almost seven years, then more recently forming 24 Seven Gaming Ltd., a company he founded in 2013.

“We are very pleased to welcome Simon to head up Betcom, a division of the company which has grown to be one of the major players in the UK analogue Category C sector,” says Sascha Blodau, General Manager Gauselmann (UK). “He has the perfect set of skills to take Betcom even further in the future.”

“I am thrilled to take on this new challenge and to join one of the biggest gaming groups in the world,” says Simon McCarthy. “Betcom has some fantastic  product and I feel confident that I can grow their market share.”

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UDC Storms Washington – next stop Skegness!

10/05/2017 | No comments

The East Coast Amusement Show (ECAS) 2017 was held in Washington this week for the first time, at the Mercure George Washington Hotel, Golf and Spa.

Held by The United Distributing Company (UDC), RMLS Sales and industry newcomer ITP Imports.

Michael Green, UDC SalesDirector was very pleased with the turn out for the first ECAS show in the North East.

“ECAS North East a small show regional show in its first year at a new venue, so we were pleasantly surprised by the number of customers who made the effort to come along and we’re happy with the business done. The second day was a bit slower, but still very worth while. The venue was fanastic and we plan to come back again in 2018. We think that the North East region deserves to be supported and we’re happy that ECAS do that.

We’ve packed up and are in the process of setting up in Skegness for the second leg of the show at the Southview Park Hotel and will be raring to go tomorrow morning.

ECAS Skegness is open tomorrow from 10am to 6pm and on Friday from 10am to 4pm.

UDC has brought a huge range of equipment to ECAS. Of particular interest to customers on the days in Washington were the 8 Player 2p ‘Bingo’ Pusher and the Eclipse Photo booth with it’s massive curved LED display. Also on show are a new SWP from Benchmark ‘Tesla Tower’, ‘Le Top’ a 10p redemption pusher and a whole host of established games from UDC’s current line up.

Full details can be found at


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Incredible Turnout for Ronnie Coia Funeral

10/05/2017 | No comments

We are sad to announce that Ronnie Coia, popular industry veteran and leading Scottish machine operator, died on April 25, aged 74.

Ronnie’s funeral was held at Our Lady of the Immaculate Conception in Maryhill Road, Glasgow last Wednesday. It was very well attended with over 500 people in the church and over 200 attending the wake.

Ronnie was a very well respected businessman and one of the directors/owners of Rallin, the biggest Scottish operator of its time, a company that was founded by his father David, who died in February this year aged 100. Rallin was sold to Bill Black of Clyde Coin, a company that was later acquired by Sims Automatics.

Ronnie leaves a wife – Mimi –and a son, Ronnie, as well as two daughters, Angela and Marissa.

Reg Morosoli commented, “Ronnie was my dearest and oldest friend dating back to around 1962 when I was one of the few in this industry who would travel regularly over the border into Scotland. He was a good Christian man – a wonderful guy and nobody ever had a bad word to say about him. His funeral was attended not only by Bill Black of Clyde Coin and Scott McIlvery of Sims Automatics but also by several of his competitors in business, which says a lot about the sort of man Ronnie was.”


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