Namco Prize Europe: Purcats

POA | New | 26/03/2013

New from Namco Prize Europe is a range of cuddly, cute Purcats, which come in four characters; Biscuit, Everest, Domino and Blue-Bell!

“Purcats is one of our own-brand products that we launched in 2013,” says James Anderson, General Manager at Namco Prize Europe. “The initial test results on this range of 15cm high characters has been extremely positive and the repeat orders are coming in thick and fast.”

“We came up with the concept for Purcats following extensive market research,” continues James. “We knew that cats were the most common household pet and we developed various designs, fine-tuned them over time, before we came up with the finished product.”

Darrell Simmonds of Brent Electronics, says the Purcats range has been an instant success. “We are already receiving repeat orders for them they have huge appeal, particularly when arcades use the artwork kits as well,” he says.

Tracey Graham of Non-Such Amusements in Saltcoats, Scotland is certainly impressed with the range, “Purcats are proving to be extremely popular as crane stock and my own kids wanted them as soon as we got them as well,” she says. “So of course, ‘the magic key’ was used so that they could have one. They still take them to bed every night, so I know first hand that they are a big hit with 6 and 7-year-olds!”

Like all Namco Prize Europe plush, Purcats are retail quality and offer amazing value for money. “The income we have seen on testing has been impressive for this range and we have had a good deal of interest from retail outlets, as well,” says James.

Purcats are available exclusively in the UK through Brent Electronic. Artwork kits are also available to complement the Purcats range and to boost income by reinforcing the brand in cranes and prize vending machines.