Superheroes Reign Supreme Among Toys

POA | Used | 09/08/2017

£1 in every £13 spent on toys in first half of 2017 was on superheroes, according to new research.

Sales of superhero toys have increased by 70% since 2014, according to specialist market research company NPD, with Batman from DC Comics swooping in to claim the top spot as the UK’s most popular toy licence.

The Super Heroes Girls from DC Comics came a close second in terms of popularity, with Batgirls, Wonder Woman, Supergirl and Harley Quinn capturing kids’ imaginations.

The massive surge in popularity for these classic comic characters is undoubtedly as a result of a series of hugely successful film titles, including the release of the Lego Batman Movie at the start of this year. Last year’s Suicide Squad movie, this year’s box office monster Wonder Woman and the upcoming Justice League (released in November) continue to fuel interest in the characters among kids and adults alike.

NPD stated it was confident that superhero toy sale records would be broken by the end of the year.

BNAE has the exclusive licence for the DC Comics brand in the amusements sector. The DC Comics four-player, closed-loop pusher is breaking its own records for cashbox on site. This has been followed by a DC Comics heroes and villains themed air hockey table, which is also a great performer.

There is a massive range of DC Comics prizes available from BNAE, including the Super Girls/Wonder Woman Mix and the Justice League mix of characters. There are also mugs, watches, key chains, stress balls and more to provide licensed options at all price points.

Operators can browse the entire catalogue of superhero prizes via the online catalogue, which features stock availability. Contact Darrell Simmonds, EMEA Sales Manager on +44 (0) 20 8324 6101 for more details.